A viral video can do wonders for any brand. However, even if you don’t film the next YouTube sensation, you should still be using clips of life at your dance studio to engage your social media followers and reel in new customers. Video Brewery estimated that website visitors are 64 percent more likely to purchase services or products after they watch a branded video, and many marketers tout video marketing as one of the best ways to engage viewers. That’s all great in theory, but the truth is that some people are all thumbs when it comes to filming videos. If you’re struggling to capture clips that reflect well on your studio and capture the interest of online viewers, use these five tips to produce better dance studio videos.
1. Quality is King
A video that is unfocused, pixelated and shaky isn’t going to be enjoyable for viewers to watch. You don’t need to have professional video equipment, but try your best to shoot high-quality clips. The latest generations of smartphones have impressive video capabilities, so be sure to focus the lens and frame your subject when capturing video. If you’re working with a camera, you may want to pick up an inexpensive tripod to help stabilize your shots.
Que Publishing noted that shooting the right size video can also make a big difference in your results. YouTube’s default size is 320 pixels wide and 240 pixels tall, so this should be your minimum constraint. Whenever possible, shoot clips horizontally so you’re filling up a viewer’s entire screen.
2. Aim for Short and Sweet
10-minute dance studio videos of rehearsal might be enjoyable for parents, but that’s probably the only people who will watch it. Video Brewery noted that you’ll quickly lose viewers after your videos hit the one-minute mark. Short, impactful videos are also shared more frequently. Try to cut your clips down and frame only the highlights for viewers. This will help deliver your message with a powerful punch.
3. Shoot Often
You’ve probably told your students that practice makes perfect, and the same holds true for your video skills. The more frequently you work with your recorder, the more comfortable you’ll become and the more great shots you’ll capture. Try to pick up your camera or phone at least once a day and shoot a few frames. You’ll quickly build up a library of great clips that showcase the best parts of your studio. These are valuable to have stored away if you ever decide to compile in-depth marketing videos.
4. Show, Don’t Tell
The best videos capture some sentiment or activity that wouldn’t be adequately explained in words or pictures. One Market Media explained that you shouldn’t use videos to simply dictate information to viewers. The content should be instrumental in giving people insight into your studio’s culture or services. Some good examples might be a particularly well-executed combination or a great client testimonial. However, be sure that testimonials aren’t overly scripted, or else they may come across as phony.
5. Be Sure to Share
The ways your promote your dance studio videos are as important as the quality and content of the film. Don’t expect people to find your YouTube account – instead, share videos on social media like Facebook and Twitter. If you create longer films, you may want to imbed them in your website’s landing pages to supplement your promotional material. When more people see your videos, they’ll be more likely to share with friends and family, thereby optimizing the impact of the clip. However, don’t forget to have students and their parents sign release waivers so you can use your videos for promotional purposes.