Attend any type of business event or seminar and you’ll probably hear the word “culture” quite a bit! So what does it mean exactly, and how, exactly, do we build a strong studio culture?
By definition, corporate culture is a collection of values that the organization believes in and follows. They are the values that are exemplified in its people and the work they do each day, and so creating a strong culture means naming those values and breathing life into them. Your business uses them as the lens through which decisions are made, and as a barometer for accountability.
I believe that culture can also be described by the senses. For example, what do people “see” when they walk into your studio? Do they see kindness, inclusivity, excellence … or something else? What do your customers “taste” when they interact with your staff, and how do you develop the “flavor” you want?
In my experience, what is sensed by your culture is created by a ripple effect. It starts with you, the owner, in the middle, and then ripples outward to everyone else. Growing the culture you want takes time, but more importantly, it takes consistency, It can never just be what you say; it has to be what you do. And it has to start with determining what’s important to your mission and naming those values. With the following 5 Steps to Building a Strong Studio Culture, I have confidence that you’ll have the tools you need for doing just that and more!
Here are my 5 Steps to Building a Strong Studio Culture:
Looking for more great ideas to help you build your studio’s culture? Check out the following articles:
- Dance Staff Management Guide: Part One
- Dance Studio Teacher Staff Meetings That Rock
- Being A Dance Teacher: 8 Tips for Strong Student Relationships
The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.