I live in a place affectionately called the Frozen Tundra. It’s not exactly the Arctic, but Green Bay Packer fans claim the whole state is pretty close to that from about mid-December to mid-March.
No matter where you live, don’t let the colder weather or busyness of the season lull you into taking your foot off the gas in terms of seeking new enrollments. Don’t fall asleep at the wheel! Registration incentives, pre-planning for upcoming classes and events, and getting creative with marketing ideas are just a few of the tools you can use.
Winter is a GREAT time to plan for Spring dance studio enrollment boosters. Here are 6 ideas to get you started:
- FB contest for tuition credit. Last week we started a unique FB contest that has gotten a lot of traction. The promotion is a picture of our “Give the Gift of Dance” basket. It’s basically a dance class starter set with a value of $130, but sells for $95. The contest component is that everyone who shares it and comments that they did so below the picture is entered to win a $100 studio tuition credit. We got 68 shares the first day! What’s better yet? Many people not only mentioned that they shared, but they commented what they loved about the studio.
- “Summer in Winter”! Winter is the best time to plan for new summer classes. Tie up loose ends on guest artists now! Strong planning now means the ability to begin taking enrollment for summer by the end of February.
- Line up Spring community performances now. Now is the time to line up community performances for the spring. Community performances are a great way to showcase what is great about your studio, pass out information and teach kids how to use their gifts and talents to serve others.
- Call the local dance teams. High school dance team is a big deal around these parts. Instead of trying to compete, we partner with them several times a year. We offer free rehearsal space for teams as needed. We also offer a special “cleaning” session with one of our teachers that can be purchased. Once you establish a relationship with a team, it’s an easy transition to promote an audition workshop or classes in the dance team style.
- Move your fall enrollment date up. Our registration date for fall used to always be June 1, however, when I had children of my own I realized that all of the good preschools held their registration for fall in February! While I haven’t quite been able to move our registration up that far, we have moved it to April, which has helped enrollment tremendously. The parents encourage enrollment in groups by talking about which classes they will take next year while they wait for classes to let out.
- Keep taking students! Sounds simple, but the impact is powerful! There is NEVER a time at Misty’s Dance Unlimited where someone is not able to enroll. We take school year students until Jan. 31. Beginning Feb. 1, they can sign up for summer classes. Now imagine if I still cut off enrollment in December with the costume order (which I used to do!). Last year we took 20+ enrollments in January. Many will become long-term students. If I hadn’t accepted their enrollments, some might’ve waited for fall…but most would’ve kept looking for another studio.
Looking for more great dance studio enrollment tips? Check out:
- 5 Ways to Get Last Minute Dance Students in the Door
- Dance Studio Registration Tips—The Final Push
- Four Ways to Evaluate Your Dance Studio Enrollment
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The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.