As a studio owner, you probably relish your free time in the summer. However, you’ll want to be ready for back to dance season before the air cools and kids head back to school. Make sure you incorporate these six steps into your pre-season checklist, because before you know it your dancers will be back!
The offseason is the best time to attend to the peeling paint and dusty corners in your studio. The Dance Buzz recommended refinishing your floors, cleaning out messy rooms and upgrading your waiting room while you have an empty studio. You can also use this time to spruce up your landscaping, clean windows and mirrors, scrub down changing rooms and plan any construction that may need to be done. It’s also a great opportunity to make space for new trophies you’ve earned. Don’t put these tasks off until the season starts, or you’ll be setting yourself up for a headache.
2. Revise paperwork
You’ll want to review and rework your paperwork before classes start up again. This includes applications, schedules, billing forms, liability waivers and general contracts. Some forms may just require a few simple date changes, but it’s important to double-check all your paperwork for policies or contact info that may have changed. If you alter any legal documents, have them double-checked by an expert. You probably don’t keep up with local legislation, but a lawyer will know if any new laws affect your practice.
3. Meet with staff
The Dance Exec explained that you should make a point to meet with all your instructors before each new season. You can choose to meet with them individually or as a group. Either way, it will give them a chance to discuss any problems or concerns they might have and brainstorm solutions together. You should also go over any new policies, talk about your goals for the year and reiterate how much you appreciate their hard work. Keeping your staff included in the business will ensure that they are dedicated to their work and aligned with your goals.
4. Reorganize and redecorate
If your filing cabinets are a mess and the curtains are faded, take the time to reorganize your office and spruce up the studio. Evaluate what aspects of your file storage system are working and what could be improved. It’s a lot easier to establish a new system in the offseason than trying to implement one between classes. You should also evaluate whether your studio is aesthetically appealing. A bright and happy dance space will make a good first impression on potential students, and summer is the best time to repaint the walls and design a new sign.
5. Strategize your marketing
If you’re looking to expand your class offerings or raise your prices this season, plan ahead with your marketing efforts. Dance Informa recommended having your graphics and advertisements designed in advance. Make a calendar of which publications you’ll be sending ads to and when each one is due. Clear a special spot for it on your cork board so you won’t be scrambling to meet deadlines.
6. Book performance space
Finally, use your free time to book performance space for next season’s recitals. This way you can include the dates and times of each performance on schedules for parents. It’s just one more hassle that you can get out of the way early. Plus when you book a theater far in advance, you’ll get the best dates and times.