As you are preparing for the new season of dance, you’re probably putting together ideas for your marketing plan and looking at the BIG picture of where your studio will be over the next nine or ten months. You may be considering which programs need the most marketing when you should focus on each one, where you want to spend your advertising dollars, and who your efforts will target.
One aspect of marketing that I LOVE to create with my team is our key message (or messages) for the year. These are the go-to phrases that promote who we are and how we serve our dance families; they speak to our customer avatars and what they desire from their experience with us. Our key messages inform and influence just about everything we market! We use them around the studio, in our print materials, and on social media.
Key messages can also tie into your recital theme, celebrate an anniversary studio year, appeal to specific goals, or even serve as the lead-up to a big reveal, like for a new building or new branding. Your key messages establish the vibe of your ENTIRE year … AND they help your marketing efforts stay consistent throughout the season!
To help you brainstorm key messages for your studio, I’ve compiled a list of some of my favorite ideas. Take one of these and run with it, or just use them as inspiration for your own interpretations! Either way, you’ll have many options to consider and share with your team.
Here are 7 Ideas for Your Studio’s Key Messages:
The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.