As a small business owner, you should be doing all that you can to establish your studio’s brand. All the materials you create, whether they’re internal documents, marketing advertisements or informational brochures, should present a cohesive image of your studio. An important part of branding that can sometimes be overlooked is a dance studio mission statement.
Importance of Mission Statements
Do a little research into other educational institutions – schools, colleges or even gyms – in your area and you’ll likely find that they have mission statements that outline their purpose and tie together everything they stand for. Your studio could probably benefit from a similar maxim.
The Houston Small Business Chronicle explained that a mission statement is important not only to a business owner but also to the staff and customers. The mantra explains the primary purpose of the business and outlines the values the company strives to uphold. It can guide decision makers in important choices and help to draw new customers to the company.
How to Create a Mission Statement for a Dance Studio
Your mission statement doesn’t have to be long or complex. In fact, it should ideally be just one or two sentences. To start crafting your studio’s guiding statement, think of what sets your school apart from others. Do you place a heavy emphasis on teaching your students about healthy living outside the studio? Are a lot of your students training to become professional dancers? Or maybe you compete in the most prestigious competitions around the country? Try to work these defining aspects of your studio into your mission statement.
When you know what information you want to include, it’s time to draft the mantra. Dance Studio Life provided this example of a basic dance studio mission statement: “Our mission is to provide professional dance instruction and instill an appreciation for the art of dance in a safe, high-quality studio environment.”
A school that focuses on dance competitions might want to write something like: “At XYZ Studio, we work to provide our dancers with all the necessary resources to be their personal best and encourage students to test their skills by participating in highly selective competitions around the country.”
Once you’ve drafted the statement, put it away for a day or two. Then, reread it and make any changes that jump out to you. You may also want to ask your teachers or a few trusted parents for their thoughts. When you arrive at a final polished mantra, go ahead and include it on important documents, from marketing materials to class registration forms.