When you’re in the process of opening a dance studio, there are many, many decisions to be made. While you think about names and locations, you’ll also need to take the general dance studio curriculum into consideration. Today, there are two main categories of dance classes – competition and recreational. It’s important to decide if your studio is going to cater to just one of these types or offer both options to dancers. It goes without saying that it’s a big decision! Here are some considerations to take into account when deciding what type of dance classes to hold in your new studio.
Studios that boast recreational programs often work with a wide variety of students. You can offer lots of different class genres and have different skill levels, but the bottom line is that your dancers aren’t pressured to perform competitively. Aspire Dance Academy noted that in its recreational dance program, students are guided toward their fitness goals in a more relaxed class atmosphere. At the end of each season, recreational students usually perform in a recital to show off their skills to family and friends.
The major difference with competitive dance is that there’s a greater financial and time commitment, both for students and the studio. In addition to offering a set number of competition classes each week, you’ll have to take into account the costs of entering, preparing for and traveling to competitions with your dancers. However, the opportunity to perform in front of new audiences and compete around the country is often appealing to many students. If you’re on the fence about offering competitive dance at your studio, it can often be helpful to talk to other studio owners for a first-hand account of the pros and cons.
Consider Your Target Market
As with any big decision when it comes to your studio, you need to take your target market into account. Think about the students who you believe will attend your studio. If they’re dedicated athletes, chances are there will be lots of interest in a competition program. On the other hand, if you’re catering to mostly preschoolers, it may be best to start off with just recreational classes. You should also take into account the other dance schools in your area and the classes they offer – if there are lots of recreational studios, but no competition programs, competitive dance could very well be a profitable niche.
The more information you can gather about the needs of your community, the better informed you will be when it comes to making decisions about your studio’s curriculum. If you really aren’t sure about what types of classes potential students would be interested in, it would probably be beneficial to do a little bit of research, either by surveying local students or simply talking to parents in the community.
Quality Across the Board
No matter which path you choose for your studio, it’s important to realize that you should focus on providing the best quality instruction possible. The Dance Exec blog noted that sometimes the dance industry views recreational classes as less technical and informative than competitive classes. However, if you want to run a competitive business, it’s important that all your courses offer the same high-quality instruction. A good measure of if your recreational classes are up to snuff with your competitive offerings is if groups of dancers with similar skill levels can perform together harmoniously at an end-of-season recital.