When I was a child and my mom went to enroll me in dance classes, there was only ONE OPTION: sign up for a weekly class for an entire school year. In fact, enrolling in a weekly, 9-month class was the ONLY way to get involved with dance lessons for my entire childhood and it became the primary offering we used to attract potential first-time clients for the first fifteen years of business.
And then times changed…as they always do.
About five years ago we started seeing fewer parents who were willing to make their very first experience with dance a 9-month trial. Parents would say, “We’d like to try it before we buy it.” I was opposed to offering trial classes for two reasons. First, I felt that a steady stream of trial students would be disruptive to regular classes and secondly, I felt that our reputation should speak for itself. But the millennial moms didn’t want to sign up for a year’s worth of lessons and the requests for trial classes didn’t go away.
So we decided to do something even better than just offer trial classes; we built an entire staircase to getting involved in dance at our studio.
Keep reading for tips on moving towards increased full-time enrollment with 4 New Ways to Increase Dance School Registration.
Looking for more great dance studio enrollment tips? Check out:
- Three Ways to Evaluate Your Dance Studio Enrollment
- 5 Ways to Get Last Minute Dance Students in the Door
- Dance Studio Registration Tips—The Final Push
- 6 Spring Dance Studio Enrollment Boosters.
The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.