When thinking about building up your brand reputation and planning your studio’s marketing, focus on YOUR message and avoid comparative language that insinuates your facility is “better than” others.
In the dance education industry, comparative marketing does not speak as positively as true messaging. Via text, image, and graphics, communicate WHY your studio is a great choice. A great logo, strong social media presence, online testimonials: these are all marketing “musts” for you to express the strength of your brand.
You do not need to say why taking dance classes at “Studio A” is better than taking dance classes at “Studio B”.
When you define and commit to YOUR OWN vision and culture, success will follow. Stop comparing yourself to others and channel the energy into creating your own, unique version of AMAZING!
Want to get started using some creative marketing? Check out these articles on dance studio marketing to take your brand reputation to the next level: