Social media sites – especially Facebook – are useful tools for dance studios, as they can aid in marketing and communication with students. However, there have also been many instances where teenagers and sometimes parents abuse the sites, using them to hurt other people or businesses. Because of the potential harm that can be done on Facebook and other social platforms, many studio owners choose to create social media policies for their businesses. These guidelines can be beneficial, but there are a few considerations to take into account when creating dance studio policies that regulate social media use.
Focus Social Efforts Through a Main Page
The first factor that you’ll want to take into account is who will be authorized to post news and announcements on behalf of the studio. Sometimes businesses can get into sticky situations when instructors post unauthorized information on their personal pages regarding the studio. Dance Teacher magazine recommended that you establish expectations that all student and parent communications occur through the main studio page. If teachers have something they want to share, have them forward you the information before posting it live. This way you’ll be able to monitor and approve all posts.
Establish Criteria for Acceptable Posts
One of the benefits of social media is that your followers can chime into conversations with their own thoughts and ideas. This is a great way to get students and their parents engaged with the studio, but sometimes people will post mean or derogatory comments on a public page. To address this issue, you’ll want to explain to students your expectations for posts on the studio main page. Any remarks, photos or videos should be appropriate and reflect well on the studio. Be sure to explain that you reserve the right to delete any harmful or unnecessary comments.
Be Careful Regulating Personal Posts
While you can control what third-parties are posting on your studio’s social media pages, it’s important to realize that what gets said on private accounts is a different matter altogether. Some studios include stipulations in their dance studio policies that bar students from defaming the school on their personal social media accounts. However, Dance Studio Life explained that there have been lawsuits filed to keep businesses from enforcing these types of regulations, as they are often construed as limiting freedom of speech. Be careful how you word expectations about posts on personal accounts. It’s generally best to phrase these rules as suggestions instead of hard policies.