The #1 way to generate revenue for your dance studio is to keep as much of your revenue in-house as possible. While summertime is typically known as the “low-revenue season,” it doesn’t have to be that way.
With a little strategy and planning, you can reap the rewards of an excellent summer session that will likely (1) generate revenue, (2) introduce your programming to a number of new, prospective students, and (3) serve and affirm your current client base.
Below are some DOs and DON’Ts to help you rock your summer months!
- Survey your community to understand their summer interests and needs.
- Mix up themes and keep the vibe FUN!
- Be flexible! Have a flexible make-up/ proration policy for people that may have advance, inflexible travel plans. Clients will appreciate it.
- Follow-up with all summer program participants about enrolling for the main dance season.
- Feel like you have to operate on a similar schedule to your regular season (e.g., close for a vacation week, take a break from weekend classes).
- Stress about discounts/deals. With it being a recovery season, don’t neglect to focus on your financials.
- Hesitate to cancel low enrollment programming. Set a required minimum, and if it isn’t met by 30 days out, offer to transfer students into something else (Note: never cancel programming last minute if it risks placing your clients in a bind.)
- Wait until the last minute. Summer programming is much more enjoyable with advanced planning, communication, preparation, and strategy.
Looking for more great ideas from Chasta? Check out the following articles:
- Time to Get It Done: Bossing Up and Being Present
- Making the Most of Your Minutes: Planning with Purpose
- Spread Some Sparkle!
- The Studio Owner Dance Recital Survival Guide
Chasta Hamilton is the Owner/Artistic Director of Stage Door Dance Productions in Raleigh, NC. She authored the best-selling book Trash The Trophies: How to Win Without Losing Your Soul. Later this spring, her TEDx talk “You Weren’t Built to Break” will debut, combining her passion for performance with the necessity of resilience.