Whether your studio is in its first season, its fifteenth, or its fiftieth, chances are you want to see it grow! And when I say “grow” I’m talking about making real progress, which for your studio might mean increasing enrollment, nurturing your current customers, gaining square footage, developing leadership roles for your staff, improving your culture, redefining your mission, or all of the above.
You may already be experiencing the growing pains that can happen as you, the studio owner, shift focus in order to navigate growth of any kind. For me, as my own children have grown, I’ve shifted more and more time leading our faculty at our studio and less time teaching in the classroom.
No matter which type of growth your studio goes through, it most likely means that it will depend on you less and less for its day-to-day operations, and that your physical presence there will likely become less as well. But your personal connection to the studio—to your employees and to your dance families—will still be essential to supporting its success as it shifts and changes over time.
So how do you keep your relationship with the studio feeling vibrant and effective, even during different stages and phases of growth?
Here are 5 Ways To Support And Connect To Your Studio As It Grows:
- Have your dream team in place
As your studio grows, be sure that you have the right people in the right places on your team because they will be the ones in the trenches every day. From customer service to classroom management they need your personal touch with training and leadership to feel confident in their authority at the studio. Their confidence = your confidence!
- Support your team while they lead
Once you have full confidence in your staff members, let your dance families see that you believe in your team one hundred percent. Don’t correct your staff in front of others, but DO compliment them publicly! If they make a mistake, coach them on it afterwards in private. Work to pass customer questions to the right player on your team as well, so your dance families can trust that your team will have the right answers.
- Know when to step in
Even with well-trained and confident staff, there will be questions they can’t answer or situations they don’t feel comfortable taking the lead on. Talk to your team about what these scenarios look like, so they are clear about what you want them to tackle on their own versus when they should reach out to you for help. For example, if there are technical difficulties with the classroom speakers, your office manager can probably handle the phone call to fix it. But if the speakers are damaged and need to be replaced, you might want to approve those charges. Come up with a list of example situations, and discuss with your team how those situations might be resolved.
- Studio special events
Look through the calendar and find which event (or events) can become a special highlight for your presence at the studio. For me this year, it’s the week we measure for costumes—I’ll be the one in the lobby engaging with parents while I measure kids for recital costumes. Other highlight events for me will be our parent/student conferences, parent observation week and community performances. There are always opportunities to gain some personal face time with your team and your dance families if you look for them.
- When you are present, be really present
As your studio grows, you will likely feel pulled in many directions—more so than normal! So whether you are with your team, chatting with a customer, visiting a dance class, or taking the lead on a special event, be all in while you’re there. You might’ve been knee-deep in costume order details in your home office the hour before, but while you are present at the studio, focus on the studio and the people in front of you. Just like we tell our dancers when class starts, leave your worries at the door! Studio growth—even with it’s challenges—is something to be thankful for. As your studio grows, the way you spend your time there may change, but your responsibility won’t. Staying connected and supporting your team and your customers will allow you to continue building those relationships and developing your skills as a leader. Tell us in the comments about which ways your studio is growing, and which tips here are most encouraging for you! I invite you to connect with me on social media @mistylown to continue sharing your growth stories, and wish you luck as you discover the best ways to support and connect with your studio.