Five Reasons Why I’m Opting Out of the “Done Club”
The Done Club. Around May or June, if you’re in the dance industry, this phrase starts popping up on social media with the frequency of 2014’s Ice Bucket Challenge. But, for us, it happens like clockwork, every single year. “Made it to the Done Club!” “Meet the newest member of the Done Club!” The “Done […]
5 Pillars of a Profitable Studio
Growing your studio doesn’t have to be stressful, right? There’s got to be a better way; a better way to streamline marketing and sales, and get more students… right? Yep, there is… Hey, I’m Austin Roberson—Founder & CEO of Studio Studio, the all-in-one marketing automation tool for studios, and in this video, I’ll share with […]
The Digital Dilemma in Dance Studios: Purposeful Boundaries & Opportunities for Engagement
With increased consumer engagement rapidly expanding in the digital sphere, how do we create purposeful boundaries and opportunities for engagement in our dance studios? The line between the personal and professional can often be blurry in this sphere, and it’s caused a serious digital dilemma. If we embrace the strategic potential of the platform versus […]
How to Create a Great Dance School Website
YOUR DANCE SCHOOL WEBSITE = YOUR INTERNET STOREFRONT The Internet is here to stay, so instead of avoiding cyberspace, dance studios should embrace the endless marketing opportunities available. There are numerous ways to increase exposure, strengthen your brand, and provide insight into your programming. Most online options are an incredibly reasonable expense, especially after doing […]
101 Marketing Ideas & Strategies for Dance Studios
101 MARKETING IDEAS & STRATEGIES FOR DANCE STUDIOS 1. T-Shirts 2. Ink Pens 3. Lunch Boxes 4. Beach Towels 5. Leotards 6. Jackets 7. Personalized Folders 8. Dance Bags 9. Car Magnets 10. Water Bottles 11. Sweat Pants 12. Jazz Pants 13. Athletic Shorts 14. Demo Days at Preschools 15. Country Club Programs 16. In-Studio […]
How to Start a Dance Studio: A Checklist
With a love of dance and a passion for sharing it with others, you’ve decided to open your own dance studio. But where do you begin?
Crunching the Numbers Part 2: Metrics for Marketing for Dance Studios
How are you supposed to know if your marketing efforts are working? That’s where marketing metrics come in.
Blogging Basics Part 2: Creating Compelling Dance Blog Content
If you’ve decided to go ahead and launch a blog for your studio, this article will help you to create compelling content from day one.
Promoting Your Studio With a Dance Class Groupon
If you’re considering offering a discount on your studio’s dance classes via Groupon, here are some pros and cons that you’ll want to weigh before clicking “OK.”
Blogging Basics Part 1: Do You Need a Dance Studio Blog?
Here are a few things to consider if you’re thinking about expanding your dance studio’s online presence to the blog-o-sphere.
Dance Photography Tips for Studio Owners
Here’s a guide that will help you capture the best pictures and transform them into invaluable works of art.
5 Cost-Efficient Dance Studio Marketing Ideas for Summer
Just because your studio has hit its seasonal lull doesn’t mean you can’t continue to market your business and services.
Dance Registration That Rocks
It’s THAT time of year again! Yes, you know it…. ZERO time. Zero time? Yes. That’s what I call the period after recital. In my world, it looks something like this: From eating out every day at rehearsals to ZERO food in the fridge at home the next week. From 800 students on the day […]
How to Add Effective Calls-to-Action to Your Studio Website
If you’re uncertain about how to use CTAs, this guide will explain how to implement them onto your website.
Tips on Choosing the Right Dance Studio Curriculum
Here are some considerations to take into account when deciding what type of dance classes to offer in your new studio.
