You’ve held your open house. You’ve put out your back-to-school social media campaigns. You’ve advertised in a local parenting publication. If you’re like me, you are feeling like you are on a roll for getting new students into the studio this time of year!
The good news is, new students are coming in and you are VERY glad to see them. The bad news is, maybe you feel like your existing students need a little extra attention now, that they need to be thanked and loved on for choosing your studio.
Retaining students—not just getting them in the door—is at the heart of sustaining your business over time and demonstrating that you have happy clientele. We often think of retention mid-year, when some kids want to quit, or at the end of the season, when we want them to re-register after recital. But this crucial back-to-school time can’t be ignored. It is an excellent time—right out of the gate—to show you personally care about your dance families and appreciate their business.
So classes are in session, and you’re meeting new faces every day….how can you best use this time to show the love? What can you do to increase retention and keep those families engaged?
Keep reading for 4 Way to Boost Dance Studio Retention Early in the Season.
Looking for more great enrollment and retention ideas? Check out the following articles:
- Dance Class Size: Why 9 Students Are Much Less Profitable Than 8
- Dance Studio Registration – The Final PUSH
- 4 New Ways to Increase Dance School Registration
- 6 Spring Dance Studio Enrollment Boosters
- Four Ways to Evaluate Your Dance School Enrollment
- Dance Studio Owner Tips: Improving Student Retention Rates
The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.