Literally speaking, producing a recital is the act of looking back and showing what you have learned or accomplished over the course of a school year. It’s all about making great memories that can be enjoyed for years to come. The whole recital experience is full of memory-capture elements such as the recital program book, […]
When I was a child and my mom went to enroll me in dance classes, there was only ONE OPTION: sign up for a weekly class for an entire school year. In fact, enrolling in a weekly, 9-month class was the ONLY way to get involved with dance lessons for my entire childhood and it […]
Writing ads effectively is essential for bringing in new clients to the studio.
With a love of dance and a passion for sharing it with others, you’ve decided to open your own dance studio. But where do you begin?
When I started my business, I started dance studio registration in June of each year and closed it in early November because that was when we measured students and ordered recital costumes. After that time we were technically closed to new students until summer brochures came out in March of the following year—a registration flow […]
How are you supposed to know if your marketing efforts are working? That’s where marketing metrics come in.
If you’re considering offering a discount on your studio’s dance classes via Groupon, here are some pros and cons that you’ll want to weigh before clicking “OK.”
Here are some tips that will help you make the most of your marketing dollars while working with direct mail.
Just because your studio has hit its seasonal lull doesn’t mean you can’t continue to market your business and services.
In the dog-eat-dog world of dance, studios need to stay vigilant if they want to edge out nearby competitors.
While it takes diligent planning to pull together a great program packed with advertisers, it could be a huge boost for your studio.
Can you imagine the following? A house builder works for nine months with clients to build a beautiful family home. The builder communicates and plans; hiring subcontractors, building walls, insuring the project, financing the materials and making the finishing touches just right. The builder takes draws from the clients for expenses along the way, but […]
If you’re struggling to capture clips that reflect well on your studio and capture the interest of online viewers, use these five tips to produce better videos.
If you have some extra time and advertising dollars, here are some considerations to take into account before listing your studio in a dance directory.
If you have a little money left in your marketing budget, you can’t go wrong investing in some customized promotional items.