Five Reasons Why I’m Opting Out of the “Done Club”
The Done Club. Around May or June, if you’re in the dance industry, this phrase starts popping up on social media with the frequency of 2014’s Ice Bucket Challenge. But, for us, it happens like clockwork, every single year. “Made it to the Done Club!” “Meet the newest member of the Done Club!” The “Done […]
F@!* and Other Four-Letter Words to Remember this Recital Season
It’s the most wonderfully crazy time of the year: Recital Season! While we may not fully be “post-pandemic,” we are most certainly entering the most normal performance season we’ve had since 2019. Entering this new normal means that we can make adjustments to better serve our shows, our businesses, and our clients. And, while you […]
Ring in that Summer Cha-Ching: Ways to Keep the Revenue Rolling During the “Off Season”
The #1 way to generate revenue for your dance studio is to keep as much of your revenue in-house as possible. While summertime is typically known as the “low-revenue season,” it doesn’t have to be that way. With a little strategy and planning, you can reap the rewards of an excellent summer session that […]
5 Pillars of a Profitable Studio
Growing your studio doesn’t have to be stressful, right? There’s got to be a better way; a better way to streamline marketing and sales, and get more students… right? Yep, there is… Hey, I’m Austin Roberson—Founder & CEO of Studio Studio, the all-in-one marketing automation tool for studios, and in this video, I’ll share with […]
The Digital Dilemma in Dance Studios: Purposeful Boundaries & Opportunities for Engagement
With increased consumer engagement rapidly expanding in the digital sphere, how do we create purposeful boundaries and opportunities for engagement in our dance studios? The line between the personal and professional can often be blurry in this sphere, and it’s caused a serious digital dilemma. If we embrace the strategic potential of the platform versus […]
7 Ideas for Your Studio’s Key Messages
As you are preparing for the new season of dance, you’re probably putting together ideas for your marketing plan and looking at the BIG picture of where your studio will be over the next nine or ten months. You may be considering which programs need the most marketing when you should focus on each one, […]
The 7 Most Important Marketing Tactics to Implement at Your Studio
I don’t know about you, but marketing is at the VERY top of my priority list at this time of year! With back-to-school enrollment underway and goals to meet, achieving success at my studio—for my studio—depends greatly focusing our marketing tactics and message. After all, there is no mission to serve if we haven’t attracted […]
The Dance Studio Front Desk: The Front Line to Your Business
Think about your dance studio front desk person(s). Is he/she friendly? Is he/she focused? Is he/she committed to the success of your business? If your answer is: (1) I don’t have a front desk person. (2) My front desk person is not friendly. (3) My front desk person is not focused. (4) My front desk […]
4 Ways to Boost Dance Studio Retention Early In The Season
You’ve held your open house. You’ve put out your back-to-school social media campaigns. You’ve advertised in a local parenting publication. If you’re like me, you are feeling like you are on a roll for getting new students into the studio this time of year! The good news is, new students are coming in and you […]
Six Keys to a Successful Dance Studio Open House
It could be the BIGGEST promotional day of the year at your studio…the open house! You know you want your studio to look its best, and you know you want to positively engage with prospective customers in addition to current customers. This is your opportunity to love on returning clients, WOW potential customers and invite […]
Opening a Dance Studio: Planning the Grand Opening
Now that you’re about to get started opening a dance studio, you have to begin planning your initial marketing strategies to let the public know that you now exist. How will you get the word out? How will people know that you are a credible institute of dance? Before mentioning any detailed strategies, the most […]
Extra Dance Recital Items: Creative Ways to Use Leftover Merchandise
Once you complete your end-of-year show, you may have a few remaining souvenir merchandise items. If you are wondering what to do with them, here are some creative ways we make use of our leftover dance recital items! Program Books: Distribute A Copy to Advertisers Save Copies to Promote Next Year’s Program Place A Few In the […]
Dance Recital Gift Ideas: 9 Great Ways to Reward Your Dancer!
There’s nothing like seeing a dancer’s joy after a successful recital! And having a great gift for them after the performance will make the night that much more special. Check out these 9 dance recital gift ideas your dancer will love! 1. Bouquet of Flowers For many dancers, flowers after a performance are a sign […]
Making the Most of Your Studio Dance Recital
Of the many hats studio owners wear, one of the most important ones is that of a marketer for our business. In fact, if you think of all of the ways you have marketed your studio over the past year you will probably be surprised to find out just how much time is spent promoting […]
How to Create a Great Dance School Website
YOUR DANCE SCHOOL WEBSITE = YOUR INTERNET STOREFRONT The Internet is here to stay, so instead of avoiding cyberspace, dance studios should embrace the endless marketing opportunities available. There are numerous ways to increase exposure, strengthen your brand, and provide insight into your programming. Most online options are an incredibly reasonable expense, especially after doing […]
